Flier Design: Erie Vehicle Co. Mobile App
Erie Vehicle Co. is a company that specializes is providing their customers with a one-stop shop for repair parts specific to shipping trucks equipped with hydraulic lift gates. Founded in 1917, the company has stood the test of time by staying ahead of the industry and embracing advances in marketing and communication technology. To take full advantage of the new technology, Erie Vehicle Co. developed a mobile application for Android and iOS devices so their customers could easily browse Erie’s parts catalog and order necessary replacement parts to keep their trucks operational. Erie Vehicle Co. sought out the design team at Digital Cocoa, Inc. to develop a flier design that could advertise the availability and features of this new mobile app to their customers.
Flier Design Elements
The flier design focused on three main goals: bold elements to draw attention to the flier, explain the features of the app, and showcase the ready-availability. To achieve these goals, we used the company’s red color as the primary color for the flier. Red is a strong color that easily draws the eye to the flier. We also included mock-up images of the app screens shown on mobile devices to further reinforce that this flier is advertising the mobile app. We utilized a bullet-list format to highlight the apps features in a clear, easy-to-read list. Finally, we included the commonly-found app store icons to show their customers that the app is as easy to acquire as any other app they may have added. These stores feature easy integration with their respective platforms making installation a much more streamlined process for the end user, a critical component of software deployment.