Brand Design: Health and Wellness Consultants, Inc.

Brand Design: Health and Wellness Consultants, Inc.

Project Brief

Health and Wellness Consultants, Inc. contacted us to construct a brand design that was missing from their company. We sat down and discussed the pillars of the company, their services, and mission statement. Health and Wellness Consultants, Inc. provides wellness and nutrition programs to improve the mind, body, and spirit of their clients using a mix of nutrient-based and technology-based programs.

Brand Design Elements

The brand design for Health and Wellness Consultants, Inc. builds on a solid foundation of “health” as the core of the logo. The elements build from the bottom with a stable, sturdy base propping up the growing “energy” of mind and body together, culminating in the lotus flower graphic at the top, a symbol of purity of mind and body, from with the trio energies of mind, body, and spirit radiate outward. The brand also incorporates image elements representing the primary healing technology used by the company, the BioCharger. These elements combine together to form an elegant, exotic icon that speaks to the companies desire to inspire a feeling of luxury to health and encourage their clients to treat their own health as something worth enjoying.

Categories

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